Zoom Executive Summit Story
Software giant, Zoom Video Communications, approached KCI with a unique goal. They needed help executing a new exclusive program, Zoom Leaders Connect, to complement their larger annual flagship user conference, Zoomtopia in San Jose, California. The goal of this new program was to bring together executive-level decision makers for an exclusive experience with specialized content and valuable networking opportunities catered to their specific business interests. This required KCI to not only deliver a top-level experience, but to also advise on how to attract and engage this hard-to-reach demographic.
After an extremely successful inaugural year, KCI effectively helped establish the “Leaders Connect” brand and made it a must-attend conference for this audience level. Zoom has continued to expand the scope of this program, relying on KCI to deliver an experience even better than the last, year after year.
Executive Summits are a key service in KCI’s repertoire. They can take many forms depending on the goal. Software giant, Zoom Video Communications, approached KCI with a unique goal. They needed help executing a new exclusive program, Zoom Leaders Connect, to complement their larger annual flagship user conference, Zoomtopia in San Jose, California.
The goal of this new program was to bring together executive-level decision makers for an exclusive experience with specialized content and valuable networking opportunities catered to their specific business interests. This required KCI to not only deliver a top-level experience, but to also advise on how to attract and engage this hard-to-reach demographic. After receiving extraordinary feedback from participants in its inaugural year, KCI effectively helped establish the “Leaders Connect” brand and made it a must-attend conference for this audience level. Zoom has continued to expand the scope of the program in following years, relying on KCI to deliver an experience even better than the last, year after year.
Highlights:
Exclusive, curated off-site experiences not available to the general public
Private access to the 49ers museum, and a special performance by their Niner Noise drumline
Private access to SAP Center for a celebration on the ice including an exclusive tour of the San Jose Sharks’ dressing rooms and other behind the scenes access points
Creating an exclusive experience within a larger program:
With the right people in attendance, KCI now needed to deliver on the buzz they had created for Zoom’s VIP guests. Beyond providing personalized, white glove service and using our contacts to secure exclusive, curated off-site experiences not available to the general public, including private access to the 49ers museum and a special performance by their Niner Noise drumline, and an exclusive tour of the San Jose Sharks’ dressing rooms, this meant advising the team on building an agenda of high-level content, networking opportunities, and a list of amenities that grows every year, specifically targeted to the executives’ interests, making every moment of value to them. It’s KCI’s creativity, determination, and extensive experience working with C-level audiences that enable us to continue to make this program bigger and better every year despite the ever-rising costs in the industry, attracting a growing list of executive guests from around the globe.
The outcome
80% of respondents rated the overall event 5/5
90% of attendees networked with peers and made valuable connections
100% of attendees would attend Leaders Connect again in the future
“Thank you so much for everything you did to make Zoomtopia Leaders Connect a success! None of this would have happened without your dedication, strategy, and thoughtful approach to everything. I’m so, so grateful for your partnership! ”
*Due to the competitive nature of our clients’ industries, we have withheld identifying characteristics and details on certain case studies. Should you like to speak with our clients about their programs, please contact us.