Incentive Trip Story
KCI helped Skillsoft with this event from the very beginning—the incentivization strategy. We understand it’s not just about securing the destination and organizing fun activities but considering the strategy of what this event is for and how it will be promoted within the company.
We helped them make this an event everyone in the company wants to go to, coming up with a strategy to motivate their team to not only just achieve a sales goal, but to over-achieve and exceed their goals!
KCI has built a reputation for creating compelling incentive programs for top-tier international clients. This is what brought Skillsoft to us when they wanted to breathe fresh air into their highly anticipated Winner’s Circle employee incentive program, an annual incentive trip they hosted as part of a key strategy to reward and recognize their top sales performers and motivate mid-level sales reps.
KCI has worked very hard to understand the psychology of incentivization experiences. Applying that knowledge, we worked with Skillsoft to create a fulsome experience that rose above traditional incentive trips. After exceeding every expectation that first year, KCI was called upon to apply our creativity and strategic approach to make the event better and better every year.
Negotiating special accommodations at exclusive destination resorts in beautiful locations, such as Maui, HI and Mayakoba, MX was just the beginning—we continue to apply strategic and creative thinking to craft truly exceptional incentive trip experiences focused on making top sales performers and their guests feel special and appreciated.
Highlights
Luxurious three-day experience in Maui, Hawaii infused with tranquility, celebration and grand surprises such as a concert experience headlined by Pat Benatar
Scuba diving, hiking into volcanic craters, and swimming in waterfalls in Mayakoba, MX
It’s all in the details
Comfort: Attendees were met at the airport with cool towels and ice-cold water within their private transport
Gifts: Guests were delighted by unexpected gifts such as top-of-the-line sunglasses, beach towels and water bottles in their rooms
Appreciation: Personal welcome and congratulations letters and videos from executive hosts in winners’ guest rooms upon arrival
The outcome
Leveraging two decades of strategically planned incentive trips across myriad channels, KCI crafted a program that exceeded the expectations of both attendees and company executives. Outcomes include:
80% of attendees rated their overall experience as “outstanding”
82% of attendees rated the final concert dinner as “outstanding”
A multi-year agreement has been executed with KCI to produce forthcoming incentive events
“Thank you for making this week a truly celebratory experience for the entire team. It meant so much to me to host precisely the experience I wanted people to have, and you realized that vision with perfect execution. I am deeply grateful to you for allowing me to provide my top talent with a truly memorable experience.”
*Due to the competitive nature of our clients’ industries, we have withheld identifying characteristics and details on certain case studies. Should you like to speak with our clients about their programs, please contact us.