KCI Management Inc.

Maximizing Customer Meetings to Accelerate Growth

Client

First Data

Event Type

National Industry-Wide Forum

Challenge

The annual National Retail Federation (NRF) – Retail’s Big Show – hosts more than 33,000 attendees, hundreds of sessions and miles of EXPO. First Data, a global leader in commerce-enabling technology solutions, participates as a Silver Sponsor and Exhibitor to reinforce their position in the marketplace, increase awareness of their solutions and capabilities, engage new prospects by demonstrating their full range of commerce technology, and strengthen relationship with existing customers.

Solution

Supporting this last objective, KCI plays an integral role in meeting management of multiple spaces on-site at NRF. Defining and communicating the booking process, scheduling meetings, sending confirmations, administering changes and tracking information, we successfully facilitate more than 75 1:1 customer meetings over each two-day period. A direct touch-point with Account Executives, customers can discuss current needs and business challenges, receive immediate feedback and learn more about First Data solutions.

Results

KCI continues to work with First Data in multiple capacities, including meeting management, which has resulted in an increase of on-site client meetings at this national forum by more than 200%.

Client Testimonial
“The greatest benefit of working with KCI is having a dedicated professional at my disposal”
– Michael Bugno, Director, Corporate Events