KCI Management Inc.

Creating a Cohesive Inaugural Event

Client

First Data

Event Type

Stakeholder Conference

Challenge

This main challenge was combining First Data’s multiple stakeholders into one event. First Data typically hosts individual events for their multiple partners in a waved cycle, focusing on a different stakeholder per wave. 2017’s Commerce Connect was the first time that these audiences were brought together into one stakeholder conference, and First Data needed to ensure that they could provide the same expert content and exceptional experience for each audience in a cohesive way, and on a much larger scale. Audience size for Commerce Connect was expected to be double 2016’s event attendance.

Solution

KCI was engaged on Commerce Connect as event operations lead. Our expertise in managing large, complex programs enabled us to design and deliver a full-scale event that included management of budgets, logistics and audience acquisition. In our role as conference manager, we worked closely with First Data’s marketing and events teams to identify opportunities to maximize sponsorship revenue, create cohesive event branding, and recommend trustworthy vendor partners. KCI created opportunities to enhance attendee and partner experiences, such as a dynamic Solution showcase where partners demonstrated their products and services using 3D printed pods and enhanced design features over previous years.

Results

Commerce Connect 2017 was such a success that the new format will be continued for future years’ events. Event Sponsorship revenue increased over 280 per cent from 2016, and 94 per cent of attendees rated their experience as excellent or good. Partners and exhibitors reported that this event was more well attended and of a higher caliber than some other industry shows.

Client Testimonial
I wanted to ensure that I made it a point to reach out to you and relay how grateful I am for the work that Liz did with us on Commerce Connect 2017. She is a consummate professional whose tenacity and steadfastness to do whatever it took to get things successfully done was incredible. She amazed me with her energy, her intel, her thoroughness, her efficiency, attention to detail around every corner – and the list goes on and on. Not to mention that she is just an all-around fantastic person whose can-do attitude and great sense of humor was so welcomed during the entire process.

Liz is a true gem and I feel so lucky to have worked with her and look forward to more to come. She deserves the very best and thought you should know how valuable she was to our successful event.

- Vice President, Marketing