KCI Management Inc.

Complex Program Management for Concurrent Programs

Client

hybris

Event Type

Customer/Prospect Conference

Challenge

Beginning Day 1, The Americas Customer Days event brought together hybris’ customers and partners to share best practices and learn about the company’s strategic direction for 2016 as it relates to commerce and customer engagement. On Day 3, the venue transformed for the Game Plan B2B Conference, an industry event bringing together B2B commerce, marketing, sales and service leaders for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Other event highlights included a Kick-Off Party, held at AT&T Stadium, home of the Dallas Cowboys featuring former NFL star – Herschel Walker.

Solution

In the role of program management, KCI led and directed key stakeholders through key milestones while weaving together the two complex programs. Managing an event budget of more than $ 1 million, audience acquisition, speaker recruitment/handling and evening activities were some examples of elements under our mandate.

Results

A critical review of Customer Days by Paul Greenberg, known in the IT industry as the “Godfather of CRM” and trusted advisor of SAP, yielded an “A” rating – the ONLY Conference in 2015 to receive such a score and the highest score of the year from any vendor.