Company Rebranding Initiative
In One Sentence
KCI was engaged to execute a U.S. corporate brand initiative in order to seamlessly unify 3 acquired companies into a single entity.
Techlaw, Evolve and UBIC NA were operating with separate identities and the business recognized the need for consolidation into one brand. Unifying the companies to FRONTEO achieved a more globally appealing brand structure and identity, created the opportunity to redefine the e-discovery market, to deliver more consistent messaging and increase customer engagement.
Charged with project management, KCI was responsible for defining key roles & responsibilities, key tasks & deliverables, developing the project timeline and ensuring milestones were met. In addition to executing the communications plan including the company website and launch events, we managed all branding tactics and the program budget.
The newly unified FRONTEO will be well positioned as a leading provider of comprehensive services across the eDiscovery spectrum, as well as in other vertical markets leveraging its AI platform. The new brand FRONTEO, supports the Company’s vision and mission of creating a brighter future for its clients and society as a whole.